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Kiss Me Hello

JUST THE FACTS

THE CHALLENGE

Change public perception around Coke's brand, especially among young people, by reimagining Coke's current campaign, or by designing a new campaign.

THE SOLUTION

A Snapchat campaign that envisions Coke as an experience the global family can share. 

MY ROLE

This was a group project in which I was a copywriter,  strategist, and traffic manager. I conducted research into Coke's universe, and the cultural tensions facing young people today, which translates directly to the story I wrote, which drove the campaign and its. I also served as project manager, making sure that our group completed all deliverables on time. I made significant changes to the tactics behind this campaign, including the use of Snapchat, and redesigned most of the executions you see here. 

THE GROUP

Alaa Albornu (art director, strategist), Lindsey Matthews (designer, copywriter), Nada Mohammed (copywriter, strategist)