JUST THE FACTS
- Engage loyalty at NMT (a fictional movie theatre chain called "National Movie Theatres")
- Design a loyalty program for them.
Copywriter / strategist. I wrote the central story of the campaign and conducted research, contributed insights, tactics, and copy. I also served as traffic manager to ensure deliverables are complete and on time.
Oriana Navarro, Nan Wei (art direction); Dhathri Gattu (copywriting and research)