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Unlock Entertainment

JUST THE FACTS

The challenge

  1. Engage loyalty at NMT (a fictional movie theatre chain called "National Movie Theatres")
  2. Design a loyalty program for them.

My role

Copywriter / strategist. I wrote the central story of the campaign and conducted research, contributed insights, tactics, and copy. I also served as traffic manager to ensure deliverables are complete and on time.

OUR TEAM

  Oriana Navarro, Nan Wei (art direction); Dhathri Gattu (copywriting and research)

Process

Executions