WHO IS THE MAN BEHIND THE GLASS?
I AM AN INTERNATIONAL STRATEGIC COMMUNICATION WRITER-STRATEGIST.I SHOW THE WORLD WHAT MAKES YOU IRRESISTIBLE.
I practice the art, I study the science. I promote your business. I come from a multicultural background in creative strategy and copywriting. I have applied these skills to businesses and nonprofit organizations in Greece and America. I draw strategy-driven human truths and insights from the sea of information that surrounds us. Then, I tell the stories that matter most to your audience. Today’s wary customers know they have many options, and are only convinced by real value, not shallow promises. In this challenging climate, I translate the value of your organisation into a thrilling and convincing message.
One of the great assets I bring to any challenge is my process. I approach creative challenges like unsolved puzzles. First I pose the strategic challenge as a question to be answered, and I use data and information as the tools for finding the solution. I have applied this technique to a wide variety of challenges.
My projects range from branding a loyalty program to attract young people to watch films in cinemas, to planning a strategy to attract attendees to a Hellenic-American nonprofit organization’s biannual convention. I also test my creative and strategic skills every day as Head of Promotional Strategy for a health equipment startup.
I never stop learning. My qualifications include certifications and graduate education in digital marketing, advertising design, video, social media, customer engagement, planning, and analytics. I also maintain a blog and podcast about my reflections on the creative industries.
Have a look around, and please let me know what you think. I am always curious to hear your ideas. The wheels in my mind never stop turning!
Let’s get in touch!